Is It Really More Expensive to Book a River Cruise Through a Travel Advisor?

One of the biggest myths we hear is:

“It’s cheaper to book directly — why pay a travel advisor?”

Here’s the truth: you don’t pay more — in fact, booking with an expert advisor often gives you far more for the same price.

Let’s break it down:

Same Price, More Value

River cruises, especially with premium lines like Viking, have fixed pricing. That means whether you book direct or through a certified advisor, the base price is the same.
But with us, you get more:

• Onboard credit worth up to $300 per stateroom
• Complimentary upgrades, priority access, or early check-in (when available)
• Insider Virtuoso perks (only available through certified advisors)
• Customized pre- and post-cruise experiences designed just for you
• Price-match guarantee — if you find the same cruise for less, we match it

Read more here on the the amenities we offer exclusively through Virtuoso.

What You Might Miss Booking Direct

Booking directly can seem straightforward — until you need to handle flights, hotel nights, transport, insurance, and excursions. Most cruise companies offer one-size-fits-all packages, but they aren’t tailored to your style.

We go beyond the basics. Want to taste wines in Burgundy before your Rhône cruise? Visit an artisan market in Provence? Dine in a small trattoria after your cruise ends in Venice? We make it happen.

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Real Expertise, Real Access

DeSalvio Travel is a Certified Viking Expert and proud member of Virtuoso, the world’s most prestigious travel network. We work with hand-picked local partners to create experiences you won’t find online.

Ready to Get More from Your River Cruise?

Let’s design your next trip — with real value, tailored experiences, and no hidden fees.

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Robert Poortinga  
Travel Booking Assistant  
River cruise & Europe destination expert  
Culinary and art travel specialist